Just tell them that you want it at that price and you have friends that pay that price so you know they can do it. They will hem and haw, offer you lower than what you are paying now, but still not the ~$5/mo. Hold fast. Tell them you will cancel if they don't get it to 5/mo. They will finally offer what works out to 5/mo. Something along the lines of 5 months for $26 or something random like that. You have to remember to call them before the renewal date or it will automatically renew at the "then current rate" which is more than double that. Just set an alarm on your phone for a week prior and play the game all over again. I've been doing it for about 4 years now. Works every time.