He is selling 24/7. “My people keep telling me I shouldn’t write letters like this to critics. The way I see it, critics get to say what they want to about my work, so why shouldn’t I be able to say what I want to about theirs?” Trump - Art of the Deal. “The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves. but they can get very excited by those who do. That is why a little hyperbole never hurts. People want to believe that something is the biggest, the greatest and the most spectacular.” Trump - Art of the Deal.