In a 15-minute ceremony, a montage of Shaq being Shaq was followed by a pre-recorded message from Kobe Bryant as well as speeches from Phil Jackson and Jeanie Buss. The big man's jersey was then unfurled in the rafters with the Superman theme blaring over the loudspeakers. Shaq finally took the mic himself, beginning a five-minute speech with his infamous "Can you dig it?" line. When it was all over, chants of "M-V-P" rained down on Shaq, who won three championships and three NBA Finals MVPs to along with the 2000 MVP award with the Lakers.