Your argument seems to come down to: "Since we can't do thorough investigations on all athletes, then we shouldn't perform them on any." Are you seriously trying to compare the amount of money LSU softball generates compared to what football brings in? Similarly, do you truly think that Emily Turner would ever generate as much media attention and scrutiny as Reggie Bush? There's simply no comparison. Where do you draw the line? Football brings in a lot of money to USC, LSU, and other big schools, so it makes sense that when it comes to a school's cash cow program, it's in the university's own best interests to ensure that their star players (and yes, their families) are in fact playing by the rules. By definition, that has to be a "selective" standard. Is a booster (or agent, as the case may be) more likely to extend benefits to one of the country's best running backs, or to a third string offensive tackle? Like any other business, universities' athletic/compliance programs have to make prudent decisions about how to best spend its resources. To imply that a school must expend the same amount of time, energy and resources keeping an eye on a potential future hall-of-famer as the captain of the golf team is disingenuous. Can things still slip through the cracks? Of course they will. But as it turns out, even if USC did everything by the books, by the standards the NCAA has historically set in these kinds of situations, USC should be hit with some kind of penalty. We can argue about whether or not that's fair, but that's the precedent that has been set for other schools in similar situations. Remember, USC itself didn't even investigate the matter until it was made public, which usually mitigates these types of situations in the eyes of the NCAA.
You also seem to be dismissing what the Yahoo guys uncovered, but it was obviously serious enough to spark a (ongoing) Pac-10 investigation and gain further national media attention. If there were no fire to the smoke this would have disappeared months ago. Why question the integrity of the Yahoo reporters? I couldn't care less what their motivations were, as long as there is sufficient evidence to corroborate the story. Just to clarify things, I'm not making any excuses for what any other schools, including LSU, have done in the past regarding improper benefits. As in the case of our basketball program, I can't honestly say the punishment (mainly schollie losses) was undeserved. My problem is that punishments are NOT equitably applied. In the LSU basketball case, NO ONE in the program was involved with the payout (cleared by the NCAA itself), despite Lester Earl's claims. But the actions of a single booster was enough to earn the "lack of institutional control" label and the ensuing near-death penalty. You yourself cited the lack of action taken against Notre Dame after one of their boosters did something similar. That kind of inconsistency makes me seriously question the integrity of the investigative body in question. When all is said and done, Reggie himself may have had zero involvement, but given the NCAA's history when it comes to punishing schools, there definitely seems to be a double standard when it comes to the big programs, hence the skepticism of many LSU fans.
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