What?!? Are you going to tell me you use a beer based oyster shooter next? I think they use Miller Lite. Can't recall off the top of my head.
It's a money maker in some places. At my last bar we turned a biker PBR crowd into a retired Navy/Marine crowd on PBR draft.
The NCAA has never officially selected nor endorsed a NC team. They only document the various selectors, of which there are currently around 20? That's why the NCAA NC count overall doesn't count football. For instance, Furd and ucla are #'s 1 and 2 overall because if they included football, USC would be #1. For instance, USC claims 11 titles but AP only acknowledges 5. Freakin Yale claims 27 Nattys. Depending on what service or selector you look at, Bama could be going for NC #11-19. And don't even think that 1978 is yours to claim. USC, 12-1....beat #'s 1, 19, 14, 8, and 5. Alabama, 11-1....beat #'s 10, 11, 10 and 1. But that 1 loss came at the hands of USC in Birmingham.
I am told that PBR is popular now because they are one of the few national beers that are not controlled by the big boys.