Home Economics has hard a hard time defining itself. They thought that "home economics" would be taken more seriously than "family life" intended to train mothers and housewives. But it became synonymous with housewife skills in a world that was seeing women move into the workplace. Then they became "Human Ecology" at the college level, but that only pissed off a group of serious scientists involved in "Human Ecology" in the anthropology field. My Mom had a PhD in Home Economics and quickly got out of teaching and into a corporate job doing consumer research, marketing, and education. "Consumer Science" actually attracts male students. Marketing the disciplines definitely exists in academia. Hell, they can't even call it a school! A grade school I drive by all the time when traveling to North Louisiana is now an "Elementary Educational Center." It joins the hospitals which are all now "Medical Centers" and the prisons that are now "Rehabilitation Centers". We once had research institutes in the university, but they have mostly all become "The Center for Advanced Whatever". It's become a Centroid world. Baton Rouge has a nice arena/auditorium/convention hall downtown that once was called the "Centroplex" but has been renamed "The River Center". Got nothing to do with rivers other than being near a big one. But it has that catchy "center" name.
Progressive matriculation down the field by pushing the brown leather spheroid through the air, aka as the "BradyEdelmanAmendolaGronkowski" Technique.........
