Ever wonder who is the most valuable conference? This will answer that for you. www.forbes.com Scroll down on the left and see article "The Most Valuable football Teams"
There is one thing that makes me put a question mark over Forbes ratings. If you have HBO, and get the chance, watch the latest installment of Real Sports. They have a report on the show this month about Oklahoma State and one of their boosters, Booth Pickens (?). He's recently contributed 185M to the program and has his own company managing the accounts which has translated to a fund worth something to the tune of 260 something million since his donation. That's one hell of a lot of money sitting in a fund for the University to use. I understand they are using revenue vs spending figures for a fiscal year, but not taking into account endowments, etc. like the one OSU has sort of skews the report, IMO.
http://www.usatoday.com/sports/college/2006-08-15-pickens-oklahoma-state-donation_x.htm T. Boone Pickens. so far, the cash hasn't made much difference for them.
Watch the Real Sports episode...major, major improvements going on with their facilities. It hasn't made a difference on the field as of yet, but will begin to and you'll see it reflected in their recruiting efforts.