I saw a couple of "image consultants" who specialize in rehabilitating celebrity images, and they basically said with the 10 women, Tigers image is shot and beyond rehab. If he just cheated with one woman, no problem, you can just say you're sorry. With 10 women, and all the stories floating around, don't bet on it, or certainly no time soon. These gals didn't get any money, maybe a few got jilted and felt used, so they go do a book deal. It will stay ugly for a while.