Report: UGA No. 2 in football revenue, 13th in total sports income - Atlanta Business Chronicle: UGA’s Southeastern Conference rivals University of Florida (No. 3 with $66.1 million), Auburn University (No. 6 with $59.67 million), University of Alabama (No. 8 with $57.37 million) and Louisiana State University (No. 10 with $52.68 million) were also among the top 10 earners in football. Other Southern schools ranking in the top 20 in overall sports revenues were: Auburn (7th, $89.31 million), Alabama (8th, $88.87 million), University of Tennessee (9th, $88.72 million) and LSU (12th, $84.18 million).
that's a big gap between Texas at #1 and LSU at #12. $36 Million!? Where the hell does that much extra moola come from? Boosters? Merchandise sales? BTW, nice boat.