I'm not crazy about them but I'm not crazy either so they won't detract from me enjoying watching our Tigers put the beat down on the Barn.
A friend of mine works for Nike in their non-clothing lines. The markup on their apparel is over 80%. They make an un-Godly amount of money. Also, he told me that women's clothes tended to be a little "tight" because they are basically fitted to Asian women. lol
I like them. I think they're kind of cool. I wouldn't want us in them week after week, but for one game, I think it's okay. I prefer the traditional look, too, but these have some mojo about them, and aren't not too tacky or gaudy like UGAs or Marylands.
I am one of the old farts around here and I think they are AWESOME also and as long as you are doing a one game thing it's cool. The kids have to just love it so let them have some fun ! I know many of you have kids and sometimes you just have to let them have some fun !!!