It's almost like they are having to forcibly talking it up. I can hear it now during commercial break, "hey, Todd, what are we gonna do with this? OSU is absolutely pounding OU and these people are going to be demanding a shot. I suppose we better at least mention something before we get run out of town by a bunch of Okies." As for why ESPN would hype the rematch, it's so they can hype the rematch for the next month. They think it'll garner more interest = more $$
It was interesting the to see the quick stat between OSU and Bama it showed that OSU had more wins against ranked opponents but dang they are trying to swing it for Bama this almost like the media is the pocket for the annointed one and I aint talking about Satan!