Or more and that is pretty valuable. To a school that basically prints it's own money it is never an issue. I bet W. Virginia takes a bath in lost money if they are stuck in a bowl in Texas. There was a report not long ago about how much it cost the schools to travel. It is pretty crazy how many lose.
Being in the Big 12 they have to travel to Texas several times every year. Not that big of a deal for football but it's gotta be killing their pocketbook to send all the minor sports teams.