No but I assume cash and/or future prime time slot. Maybe like CBS did to get the LSU/Bama game a few years back.
I would think they would definitely lobby to get at least that because let's face it, no one except Tenn or Georgia fans are gonna tune in to CBS now that the Leonard Fournette show is gonna be at the same time.
The Southeastern Conference rules do not. For OOC games, the NCAA rules are in place and the visiting team must approve the wearing of white for the home team. But in the SEC, the home team decides and Carolina is the home team in this game. Then in 1982, new NCAA rules prohibited teams from wearing white jerseys at home. Because of this, LSU wore purple jerseys during home games from 1983 to 1994. The team's fans believed wearing purple jerseys brought bad luck to the team and complained often from 1983 and through the 1994 seasons. In 1995, LSU's new coach, Gerry DiNardo, was determined to restore LSU's tradition of white home jerseys. DiNardo personally met with each member of the NCAA Football Rules Committee, lobbying LSU's case. DiNardo was successful, and LSU again began wearing white jerseys at home when the 1995 season began. The rule allowing LSU to wear white at home has one stipulation: the visiting team must agree for non-conference games. On two occasions, LSU was forced to wear colored jerseys at home. The first time was in 1996 against Vanderbilt, who was still angry at LSU for hiring Gerry DiNardo, who left Vanderbilt to become LSU's head coach after the 1994 season. LSU wore gold jerseys for that game (a 35-0 LSU victory), and fans were encouraged to wear white in an effort to "white out" the Commodores. The next season, the SEC amended its rule to allow the home team its choice of jersey color for conference games without prior approval of the visiting team. In 2009, the NCAA relaxed its rule that previously required most away teams to wear white. The rule now states that teams must simply wear contrasting colors.