according to the bcs webpage rose bowl always have high ratings no matter of what teams are playing...look towards the bottom of page. http://www.bcsfootball.org/bcsfb/tvratings
Not that I don't agree, but remember this is the first year ABC wont have the rest of the BCS (fox's got it). Even if it is a great game, I wouldn't be surprised if its the worst rated rose in the last few years, which would certianly be Fox's goal.